Sink Marketing Color Names
I developed a formal process for naming products, product features, apps and colors.
This involved conducting competitive research, selecting a cross-functional team to brainstorm and work through potential names, presenting names to leadership and working with legal to obtain trademark protection. I was also responsibe for working with legal to maintain registered trademarks.
Quartz Luxe: Elkay's premium quartz composite sinks
The colors are bold and the names are elevated as compared to the entry-level Classic collection names that includes Bisque, Black, Putty and White.
Interchangeable Apron: Removeable apron fronts that install on stainless steel sinks.
My team brainstormed hundreds of names to come up with just the right mix of names.