Copywriting is about more than putting words on paper.
Knowledge: When I’m given an assignment or project, I immerse myself in the topic through research and by connecting with experts as needed. I examine the competition and industry trends, then incorporate the necessary elements into the work.
Audience: Knowing the target audience and tailoring the messaging to meet their needs is key. I’m skilled at writing about the same product or service for different customer segments.
Collaboration: Building strong relationships is essential to producing solid copywriting. I collaborate with in-house teams—including graphic designers, photographers, videographers, product managers, and engineers—as well as with external agencies contracted to support the business.
Brand Advocacy: When I understand and believe in a company’s mission and values, it becomes second nature to incorporate these elements authentically into projects.