Sink Marketing Color Names
Product Naming
During my time at Elkay, I was asked to lead naming efforts. At that time, there was no process in place. I developed a formal process for naming (products, product features, apps and colors) that involved doing competitive research, putting together a cross-funcational team to brainstorm names and working with legal to trademark the name, if needed. I was also responsibe for working with legal to maintain registered trademarks.
Quartz Luxe: Elkay's premium quartz composite sinks
The colors are bold and the names are elevated as compared to the entry-level Classic collection names that includes Bisque, Black, Putty and White.
Interchangeable Apron: Removeable apron fronts that install on stainless steel sinks.
My team brainstormed hundreds of names to come up with just the right mix of names.