Sink Marketing Color Names
I developed a formal process for go-to-market naming of products, product features, apps, and colors.
This involved conducting competitive research; selecting a cross-functional team to brainstorm and work through potential names; presenting names to leadership; and working with Legal to obtain trademark protection. I was also responsible for working with Legal to maintain registered trademarks for all company brands.
Quartz Luxe: Elkay's premium quartz composite sink. The colors are bold, and the names are elevated compared to the entry-level Quartz Classic collection, with names such as Bisque, Black, Putty, and White.
Interchangeable Sink Apron: Removable apron fronts that install on stainless steel sinks. My team brainstormed hundreds of names to find just the right mix for this unique sink.